Social Media Content Engine
FitLife Coaching
The Challenge
Marcus was spending 10+ hours a week creating social media content. As a solo fitness coach, that was time he needed for clients and program development.
What We Built
We set up an AI content system that generates 30 days of branded content in a single session - workout tips, motivational posts, client success stories, and educational content, all in his voice.
How We Did It
Voice capture
Interviewed Marcus for 30 minutes. Analyzed his top-performing posts to extract tone, structure, and vocabulary.
Template design
Created 8 content templates: tips, motivation, Q&A, transformations, myths, routines, nutrition, and stories.
Pipeline build
Connected GPT-4o to a Make.com workflow: generate → review queue → Canva graphics → Buffer scheduling.
Handoff
Trained Marcus on the review-and-approve workflow. He spends 20 minutes reviewing a week of content.
Before & After
Weekly content creation time
Posts per week
Engagement rate
Follower growth (monthly)
The Results
Estimated ROI
Estimated 8 hours/week saved — redirected to client sessions worth ~$1,600/month
“It sounds like me. My followers can't tell the difference, and I got 8 hours of my week back.”
— FitLife Coaching
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