Social Media ContentHealth & Fitness1 week

Social Media Content Engine

FitLife Coaching

The Challenge

Marcus was spending 10+ hours a week creating social media content. As a solo fitness coach, that was time he needed for clients and program development.

What We Built

We set up an AI content system that generates 30 days of branded content in a single session - workout tips, motivational posts, client success stories, and educational content, all in his voice.

OpenAI GPT-4oMake.comCanva APIBufferGoogle Sheets

How We Did It

Voice capture

Interviewed Marcus for 30 minutes. Analyzed his top-performing posts to extract tone, structure, and vocabulary.

Template design

Created 8 content templates: tips, motivation, Q&A, transformations, myths, routines, nutrition, and stories.

Pipeline build

Connected GPT-4o to a Make.com workflow: generate → review queue → Canva graphics → Buffer scheduling.

Handoff

Trained Marcus on the review-and-approve workflow. He spends 20 minutes reviewing a week of content.

Before & After

Weekly content creation time

10+ hours2 hours

Posts per week

3-47 (daily)

Engagement rate

2.8%3.9%

Follower growth (monthly)

~80~220

The Results

Content creation time reduced from 10 hours to 2 hours/week
Consistent posting schedule across Instagram and TikTok
40% increase in engagement within 3 months
Brand voice maintained across all generated content

Estimated ROI

Estimated 8 hours/week saved — redirected to client sessions worth ~$1,600/month

It sounds like me. My followers can't tell the difference, and I got 8 hours of my week back.

FitLife Coaching

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